USA: Lacoste Chooses YCD Multimedia to Digitize Three Key Stores
Lacoste has selected YCD Multimedia‘s digital signage platform to manage and control video walls at three stores in the United States, including the Lacoste 5th Avenue Flagship in New York City.
The stores comprise various video walls (including a ceiling display in Miami), featuring the Lacoste story, while promoting merchandise through the evolution of the product. The content tells the brand story from conception, to the first clothing line and materials used, and segues to current days where there are many colors available based on the original concept of René Lacoste. The content was developed by the fashion brand and is updated remotely by Lacoste headquarters.
The latest store to install YCD’s Messenger platform is Lacoste’s new boutique on Lincoln Road in Miami. This installation followed Messenger’s implementation at Lacoste Soho boutique on Broadway and Flagship store on Fifth Avenue, both in New York City.