Japan: Philip Morris Runs Augmented Reality Street Marketing Campaign with LM3Labs
Tokyo-based LM3Labs is currently running a promotion campaign using Augmented Reality for a new Philip Morris product. The operation features 12 pairs of hostesses equipped with tablet PCs, who make contact with smokers in streets.
According to LM3Labs: “The augmented reality content is triggered by “markerless” images (there are no big black and white markers, just normal pictures) and is scripted to leverage users’ actions: left tilt triggers a specific message while right tilt will trigger another content. The 3D content uses extended graphic rendering like 3D motion, reflection, glow, etc…”
A video of the operation is visible online here.